THE BIG PICTURE
This website is currently under construction and we are just beginning our Our Life Sounds journey but we wanted to share as much as we can with you so you can see the big picture behind our idea. Below are some of the additional elements we would like to introduce along the way depending on funding.
TRANSMEDIA ELEMENTS & LIVE EVENTS
This website is currently under construction and we are just beginning our Our Life Sounds journey but we wanted to share as much as we can with you so you can see the big picture behind our idea. Below are some of the additional elements we could like to introduce depending on funding.
We envisage Our Life Sounds to be a true transmedia digital project with stories about music choices being told across different platforms from the internet to mobile devices through an app and social media to live events and screenings.
As part of the digital side of this project Multiminded would produce a series of documentaries and short films. The documentaries could also be put together in one feature length edition.
THE APP
Our Life Sounds will include audience engagement around the city and at events as well as online. Online engagement will include anything from trans media elements such as the ones listed below in addition to via a web platform, social media and a specially created Our Life Sounds app.
DOCUMENTARIES, SHORT FILMS & VIDEOS
These would roughly be in the following categories:
The Public
Capturing the spirit of intergenerational chats about music. It isn’t just a question of older people saying how rubbish music is today compared to back in the day it’s much younger people doing the same, too. Also the surprise of kids finding out that Mum was a punk, Dad was a mod, looking at photos not quite able to believe it, etc.
Photo montages of people changing through different musical eras – Northern Soul boys and girls, punk to New Romantic, 80s madness, goths, ravers, then the skinny jeans rock star look of today. How rap music is expanding too.
Celebrities
Musicians and DJs from across the North from bands like Pulp to the Stone Roses and Maximo Park. Talking through their music choices and talking about how where they came from or lived influenced the music they listened to and what they became.
Psychology/Science Documentary
How important is music on our lives? What happens to the brain when someone listens to music? With research proving that music has an impact on people suffering from dementia and prevention.
Our Life Sounds Cinema
In addition to showing the documentaries online we hope to have them shown at a cinema such as the Tyneside Cinema. There could also be other special screenings at independent cinemas and Our Life Music music events across the North.
LIVE MUSIC EVENTS – ACOUSTIC SETS & AUGMENTED REALITY LAYERS
Live Performance Live music elements captured on video too. These could also feature in augmented reality layers at music venues. Band clips and performances (depending on costs of rights clearances, etc.). All possible within an app.
DJ Events
Picking the best tunes from the different Our Life Sounds categories and bringing people to listen to them, dance, etc. Live events but via social media too.
MUSIC LEGACY
Where are the musicians of tomorrow? How can this project have an impact on the number of people playing instruments and starting bands? This is something we will explore and will look for the right partners to find ways for this to have maximum impact.
PRINT MATERIALS
Our Life Sounds – the book, a momento to be sold featuring celebrity Our Life Sounds picks from the music and cultural arena across the North plus some of the most unusual and funny music choices from members of the public. Ideally with some or all profits going to a music legacy trust of some kind. Aside from the print edition – again this would also be part of the transmedia elements to allow for additional entries as time goes along – a growing work in progress. quirky graphics and video teasers along the way to share some of the cool stuff we discover.
INNOVATION IN AUDIENCE ENGAGEMENT
We would explore new ways of engaging audiences to encourage as wide a reach as possible. As music is a universal language the appeal of this project should be intergenerational. It should also cross borders so we have big international ambitions.
